What follows is an interesting interview with the YouTube influencer.
Questions We Asked Nick Saporito
Give us some details about your journey as a YouTube influencer
My name is Nick Saporito and I’m a former graphic designer of over 10 years.
I started making YouTube videos teaching others how they can design their own logos using free design software. This played a big role in helping me find clients, and over time it grew so big that it became my full-time focus.
What’s your niche and why should someone choose you over your competitors?
My niche is graphic design software tutorials. I believe one reason my content resonates with my viewers is because I get right to the point without wasting any time, and I take special care to explain every step of the way so that even first-time users could follow along.
What are the three things that mostly helped your YouTube channel succeed?
The most important thing that helped my channels succeed is consistency— especially early on.
Building a YouTube channel takes a lot of time and patience, and the urge to give up early in the process is strong. I never would have made it as far as I did if I had given up though.
What are your three biggest accomplishments?
My biggest accomplishments include reaching 100k subscribers across multiple channels, having viral videos get featured in the media, and my favorite accomplishment would be a Tweet I received from a teacher showing me all of the creations their students were able to make using my tutorials.
What were your three most important challenges?
The greatest challenges I’ve faced as a YouTuber include keeping up with all of the algorithm changes, turbulence in the ad market, and finding new topics to make videos about after you feel like you’ve covered everything already.
How did you overcome those challenges?
It’s important to keep up with what’s going on in the industry so you’re always up-to-date on best practices.
How do you structure your videos?
My videos don’t have much of a structure. What I do is identify a problem users are having and seeking solutions to, then I address that problem in as little time as possible.
My goal is to solve problems without taking up too much of the user’s time.
What’s your piece of advice for our readers who want to achieve wealth and success in life?
I’ll reverberate a lesson I learned from Gary Vaynerchuk that has helped me a lot— your work ethic is the only variable you have complete control over, so it’s important to maximize it. If you can focus on that, everything else will eventually fall into place.
What do you think is the key to a truly successful channel?
A truly successful YouTube channel is driven by passion and a genuine desire to help people. If you’re getting caught up in wanting to become rich and famous then it’s easy to lose sight of what really wins on YouTube.
How much does your YouTube channel earn every month?
It depends on seasonality of the ad market, but all of my channels combined usually pay between $4k and $6k per month from ads. The real money to be made on YouTube though is in selling products and services, which makes up the bulk of my income.
Where do you see yourself and your business in five years?
I just hope that within 5 years I’ll still be able to solve problems for people as well as I do not, and that my body of work is still relevant.
What’s your piece of advice for people who want to quit their 9-5 job and start a business?
It requires sacrifice. The free time that is normally spent on hobbies and entertainment has to be dedicated to building something that can replace your job. It’ll be difficult to do that at times, but if you can commit then the payoff is worth it.
What’s your piece of advice for people who want to start a Youtube channel from scratch?
Educate yourself on who the best YouTubers are in your niche and find out what they do that makes them so beloved by their viewers.
Don’t copy them, of course, but you can get a lot of inspiration (for both what to do and what not to do.)
How can people find you?
Do you have any app, digital course, or book you would like our readers to know about?
Sure, my flagship product is the Logos By Nick Academy— a private membership community with hundreds of in-depth lessons demonstrating how to use every tool and feature in your favorite design apps.
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