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Bad Bunny Net Worth and How He Built His Empire

In this article we are going to talk about the Bad Bunny net worth, how he amassed his wealth, his presence on social media, and we are also going to cover some key lessons we can learn from his inspiring career.

Who Is Bad Bunny?

Bad Bunny is the stage name for the singer and songwriter Benito Antonio Martínez Ocasio, who was born in Vega Baja, Puerto Rico on March 10, 1994.

His stage name comes from a picture he shared on social media of himself as a child wearing a bunny costume while in a bad mood. Bad Bunny’s career began when he found popularity after sharing his music on SoundCloud in 2016.

Bad Bunny’s music is considered Latin trap, hip-hop, and reggaeton, and he’s considered the first singer/songwriter to make Billboard’s Top 200 with an all-Spanish record.

He has participated in WrestleMania37, won a Grammy, and even performed at the Super Bowl with Shakira, Jennifer Lopez, and J Balvin.

He was Spotify’s artist of the year in 2020, and he’s collaborated with many well-known artists including Cardi B, Nicki Minaj, Drake, Ricky Martin, Will Smith, and more. His accomplishments even include acting on film and television.

His most recent career credit is that he’s announced that he’s opening a restaurant in Miami with David Grutman

Full Name: Benito Antonio Martínez Ocasio
Known As: Bad Bunny
Age: 29
Born: March 10, 1994 – Vega Baja, Puerto Rico
Occupation: Singer, songwriter
Net Worth: $40 Million
Music Genre: Rap, reggaeton, latin trap

Bad Bunny Net Worth and How He Achieved It

Bad Bunny net worth is $40 million, as of 2023.

Also, according to a recent article published on Insider, he is the 5th highest-paid musician in the world after Taylor Swift, The Rolling Stones, Sting, and Genesis.

Bad Bunny made $88 million in 2022 alone, according to Forbes. Also, the majority of that income came from his two tours.

His career

The singer was working in a grocery store bagging groceries during college while posting music on SoundCloud in 2016. His music was discovered by DJ Lucian, who later signed him to his Hear the Music Record Label. 

During that period, Bad Bunny began putting music videos on YouTube. His career evolved with his music climbing the Latin charts and amassing hundreds of millions of YouTube views.

He began collaborating with other artists, acting, and released his first studio album in 2018. He’s performed at Coachella as well as at the Super Bowl.

Real estate properties

According to Insider, Bad Bunny purchased a mansion in Hollywood Hills. The property is worth almost 9 million.

As mentioned on Dirt, the mansion has eight bedrooms, seven bathrooms and more than one living room.

It also has a large backyard, an infinity-edge pool, a BBQ center, and beautiful city views.

In addition to his new mansion in LA, the rapper reportedly retains a main residence in Puerto Rico, according to Dirt. And this house is valued at $3 million.


As mentioned on Sportskeeda, the singer has a collection of luxury cars that include a Mercedes G-Wagon, a Rolls Royce Dawn, and a Bugatti Chiron Sport 110 Ans.

Recommended read: How to Become a Millionaire in 5 Years or Less

Most Popular Bad Bunny Songs

  1. “Estamos Bien”
  2. “I Like It” — Cardi B feat. J Balvin & Bad Bunny
  3. “Mayores” — Becky G & Bad Bunny
  4. “Vuelve” — Daddy Yankee & Bad Bunny
  5. “Ahora Me Llama” — Karol G & Bad Bunny
  6. “Dime Si Te Acuerdas”
  7. “Te Bote” — Nio Garcia, Casper Magico, Darrell, Ozuna, Bad Bunny & Nicky Jam
  8. “Tu No Metes Cabra”
  9. “Chambea”
  10. “Soy Peor”
  11. “Me Porto Bonito”
  12. “Ojitos Lindos”
  13. “Efecto”

Bad Bunny on Social Media

Bad Bunny on Instagram

This guy has 42.1 million followers on Instagram. Incredible.

He only has a handful of posts, but there’s a good reason for that. He deleted his Instagram at the beginning of 2022 only to start anew.

Bad Bunny quickly acquired more followers than he had before he deleted the account, and his posts have included selfies and announcements about upcoming releases. 

Bad Bunny on TikTok

BB joined TikTok in 2022 and has amassed 31.3 million followers so far.

His first post was a New Year’s post showing him drinking a cup of coffee and then celebrating the arrival of the New Year.

He’s posted a variety of videos with glimpses into his home, life, and career. There are even videos of his girlfriend, jewelry designer Gabriela Berlingeri, and their Beagle puppy Sansa.

Bad Bunny on Twitter

Bad Bunny’s Twitter account has 4.9 million followers and over a thousand tweets.

He has far more posts on Twitter than on TikTok and Instagram, but his following on the other social media sites is substantially higher. 

Bad Bunny Quotes

  • “You don’t have the same mentality as you did five years ago — even one year. People are always changing, and I believe that everyone deserves the space to change and for people to recognize their change.”
  • “You learn a lot in life but there are a lot of tools and resources in school that help you grow professionally and personally for whatever goal you may want to achieve.”
  • “We need to try to unite audiences, unite countries, join musical tastes, unite people.”
  • “I think it’s my responsibility, as a person of influence… to sometimes try to do what I can.”
  • “I think if I keep working in the way that I am, from the heart and from passion and with love, well, the fruits of that will keep coming.”
  • “Puerto Rico’s relationship with music is everything. It’s an island full of talent and if you grow up there, you grow up living and breathing music.”
  • “The only difference between Benito and Bad Bunny is 16 million followers on Instagram. And the money that Bad Bunny has in the bank. Benito had, like, $7. The numbers are different, but I’m still the same. Even my insecurities remain the same.”
  • “I’m not going to make a song just to make a song. The day that I make an album, it’s so that people really know what Bad Bunny’s about.”
  • “I grew up in a rural area called Vega Baja and I’m the first of so many talented people in this area to make it out. I take great pride to represent where I come from and I am able to show my fans, and everyone who listens and watches me, that anything is possible.”

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Key Lessons from Bad Bunny’s Career

1. Start Where You Are

Benito was a grocery store worker before he was ever Bad Bunny. A key takeaway here is to start where you are. Your dream doesn’t begin with success. It begins with a vision, effort, and work. 

You can work at a grocery store and post your music or stories online.

You can find ways to live your dream no matter where you are in life and no matter how far it is from the life you dream of living.

Recommended read: Pitbull Net Worth in 2023 and How He Built His Empire

2. Use Your Resources Social Media

Bad Bunny utilized Sound Cloud, YouTube, and social media when he began his musical journey. He didn’t just create music for himself and his friends.

He shared it. And he put his work out there – and it paid off. Like Bad Bunny, you can utilize the available resources to find a platform that will allow you to share your gifts.

Instead of hiding your talents, there are ways to get them out into the world and to take advantage of the opportunities that can come when something you made gets appreciated by others. 

3. Collaborate with Others

Bad Bunny’s career may have begun as a solo artist, but that doesn’t mean he exclusively works alone. In fact, his career has example after example of collaborations with other artists.

These collaborations have led to hit songs, event appearances, and more. Never underestimate the value of networking.

Networking isn’t about using others to get ahead. It’s about seeing the value in learning with and from others. There’s much we can do alone — but even more we can do together.

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4. Stay True to Yourself 

Bad Bunny may have changed his professional name, but he’s never stopped being Benito. His career is an example of saying true to himself, to his roots, and to the music he loves.

While he may eventually create an English language record, he hasn’t succumbed to pressure to do so. He’s continued to be himself, to promote his values, and to make music that is meaningful to him.

A sellout isn’t a person who is successful; it’s a person who forgets themselves when they obtain success.

Bad Bunny shows us that it’s possible to achieve your dreams and to stay true to who you are as a person. 

5. Use Your Platform for Good

Bad Bunny often uses his platform to promote his values. He has spoken out against violence to women and the transgender community.

He has empowered people to vote for change. He’s been a vocal supporter of Black Lives Matter and President Biden’s presidential campaign in 2020. He continues to use his platform and style to challenge traditional gender norms.

Bad Bunny illustrates the ways a person can use their power to create change. He has continued to stay true to his values and to find ways to use his resources and growing audience to speak out against violence and encourage progressive social values.

Whatever power we possess, we are capable of using it to make the world better. 

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Photo: Kevin9625Ja, CC BY-SA 4.0, via Wikimedia Commons

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