Interview with Lisa Steele, Founder of Fresh Eggs Daily

Lisa Steele is a 5th generation New England chicken keeper, author of seven books, and creator of the popular Fresh Eggs Daily® brand.

As mentioned on her site, she has been featured on The View, Martha Knows Best on HGTV, NPR’s Here & Now, Dr. Oz, P. Allen Smith’s Garden Home on PBS and the Hallmark Home & Family Show. She’s also been featured on Forbes not too long ago.

Today we have the pleasure to share with you this interview with Lisa.

Full name:	Lisa Steele
Occupation:	Blogger, author
Born:	4/7/65 – Worcester, MA
Net worth:	$2 million

Questions We Asked Lisa

What’s your niche and why should someone choose you over your competitors in your field?

I blog about raising chickens. I come from a long line of chicken keepers and have written 7 books on the topic. And I have become known as “queen of the coop” among the media.

What are the three things that mostly helped your online business succeed and make money?

Writing my first book back in 2013 really helped drive blog traffic and sponsors.

I also was in the right place at the right time – on Facebook right when business pages were starting to get popular.

My page grew very quickly, enabling me to drive even more blog traffic. Ultimately, it’s all about using my blog as the “hub” of my business and using social media to drive people to that hub where there are links to my books, products and TV show.

What are your three biggest accomplishments?

Writing a cookbook for HarperCollins and being asked to be on NPR to talk about it.

Winning 5 Telly awards from my work on my TV show on CreateTV.

Earning $1 million dollars in 2021.

What were your three most important challenges?

Dealing with haters and people on social media who try to tear down successful people.

Getting national television coverage, i.e. Today Show, GMA, etc.

Making time just for me.

How did you overcome those challenges?

It’s a daily thing dealing with haters, but you learn to develop a thick skin and actually start to pity people who have nothing better to do. Still working on the tv thing.

And really trying hard to limit the hours I work and just sit and read a book or knit.

What’s your favorite monetization method?

At this point, with ten years of posts (almost 700), my blog is probably my favorite because it’s pretty much passive income. I earn between $300-400/day from my ad network and then another $100K annually from direct relationships with brands that advertise on my blog. With very little actual day to day work.

But I absolutely love shooting my TV show. That’s the most fun I have!

What’s your piece of advice for readers who want to achieve wealth and success in life?

Figure out what you’re passionate about and figure out how to make a living doing it. It really is as simple as that.

What do you think is the key to a truly successful online business?

Clear branding, a simple message and products that people actually need.

What’s your business model? How does your online business make money?

I earn income from my blog via an ad network and branded ads, I earn book royalties from my 7 books and from the private label line of products I sell on Chewy and Amazon, and I earn money hosting a TV show on CreateTV.

Also, I earn money from ads on my YouTube videos (very little though) and from Instagram reels. I occasionally do sponsored eblasts or posts, but very occasionally.

How much does your business make every month?

Around $90,000.

Where do you see yourself and your business in five years?

I would love to have written another cookbook and be hosting a cooking show on the Food Network.

What’s your piece of advice for people who want to quit their 9-5 job and start a business?

Pay off as much debt as you can so you don’t have large monthly bills, then just do it. I don’t think that trying to straddle both a full-time or even a part-time job AND start your own business works. You have to go all in, 1000%, and you WILL make your dream job a success.

What’s your piece of advice for people who want to reach financial freedom?

Work for yourself. The upside potential just isn’t there when you’re collecting an hourly or annual salary.

How can people find you?

My website: https://www.fresheggsdaily.blog/
My Facebook page: https://www.facebook.com/FreshEggsDaily
My Instagram account: https://www.instagram.com/fresheggsdaily/

Do you have any app, digital course, or book you would like our readers to know about?

My books: https://lisasteele.pubsitepro.com/books

Recommended reads:

Featured image: Headshot provided by Lisa Steele